A good social media policy should promote which of the following?

A good social media policy emphasizes accountability for online behavior. This is essential because employees often represent their organization in both professional and personal capacities when they engage on social media. By promoting accountability, the policy establishes clear expectations for conduct, encouraging employees to think critically about how their online actions reflect on the organization.

Having a framework that holds individuals responsible helps to mitigate risks related to reputational damage and potential legal issues that can arise from inappropriate posts or comments. It fosters a culture of mindfulness regarding the impact of social interactions on social media platforms, leading to a safer and more respectful online environment.

The other options, while they may have some merit, do not align as closely with the fundamental principles of a sound social media policy. For instance, frequent personal posting might lead to distractions or reputational risks, while unlimited access to all social media platforms could expose the organization to security threats. Encouraging personal brand building may not consider the implications of representing the organization. Thus, accountability remains the cornerstone of an effective social media policy.