In the context of cybersecurity, what is a primary goal of a social media policy?

A primary goal of a social media policy is to outline acceptable use to reduce security vulnerabilities. Social media can be a significant vector for security threats, including data breaches, phishing, and reputation damage. By establishing guidelines for how employees should engage with social media, organizations can mitigate risks associated with unauthorized information sharing and improper account handling.

This policy typically covers aspects such as what information can be shared, how to represent the organization online, and proper security practices for personal accounts that may relate to work. By clearly defining these parameters, a social media policy helps create a safer environment for both the organization and its employees, ultimately reducing the chances of cybersecurity incidents occurring through social platform interactions.

The other options, while related to aspects of social media, do not directly reflect the core purpose of such a policy. Increasing followers, preventing misinformation, and promoting personal branding are important but serve different strategic objectives that may not directly address the need for security and acceptable use standards.