What should be addressed in a company’s social media policy concerning content sharing?

A company's social media policy should emphasize clear guidelines on proprietary information because this helps safeguard sensitive and confidential data. By establishing boundaries around what constitutes proprietary information, the policy ensures that employees know which materials they can share with the public and which ones must remain protected. This guidance is essential to prevent unintentional disclosures that could lead to competitive disadvantages or breaches of privacy.

Encouraging unlimited sharing could lead to risks of exposing sensitive company data, while allowing freedom to share any information can similarly create vulnerabilities for the company. Additionally, discouraging personal content can stifle employee expression and engagement, which might lead to a less dynamic company culture. Therefore, setting clear guidelines related to proprietary information is the most responsible approach to managing content sharing on social media, balancing openness with the need for security.